Marketing and Lead Generation
By StrategicLeads Marketing Staff
Just when you think you've mastered Facebook and Instagram marketing, another social media platform appears on the scene: Snapchat. With about 100 million daily monthly active users, Snapchat has emerged as a powerful force in the world of social media marketing. This platform has little in common with the other major social networks, and there may be a slight learning curve as you figure out how to integrate it into your marketing strategy. However, the results are worth the effort. Here are a few tips for using Snapchat to market your brand:
1. Offer exclusive content
A good way to build your Snapchat following is to offer private content that's not available on your other social platforms. Whether it's a special discount, a sneak preview of a new product before it's released to the public, or a real-time look at a live event, the offer of exclusive content creates a sense of urgency that encourages people to take action. Promote your Snapchat account on your other social platforms and let your followers know what type of exclusive promotions they will receive.
2. Give stuff away
Contests and giveaways are a great way to keep your audience coming back for more. If you've been posting a Snapchat story, you could offer a special promo code to followers who watch the whole thing. You could also run a Snapchat contest. Ask followers to take a snap while using your product or holding your product, and pick the most creative entry as your winner. This is a terrific way to accumulate user-generated content, engage with your followers, and build loyalty.
3. Pull back the curtain
Snapchat is a great platform for sharing a behind-the-scenes look at your brand. You could show snaps from office birthday parties or happy hours. You could take followers on a virtual tour of the company's offices or give them an insider's view of the manufacturing process. Sharing this type of content helps followers feel connected with your brand and makes them feel like part of the process.
4. Leverage the power of influencers
Like other social media platforms, Snapchat has its share of influential figures. Partnering with these influencers can help you extend your brand's reach in a big way, but you may wonder how to connect with Snapchat power players in the first place. It's simple. Pay attention to them. Watch Snapchat Stories and look for opportunities to send your own snaps. Your content might get featured in an influencer's story. There's nothing wrong with reaching out and asking to collaborate. The worst that can happen is you get a "no."
5. Take advantage of Snapchat newest service – Geofilters
Geofilters, where businesses can send a snap to appear in a specific location. Businesses or individuals can draw a box around a specific location and send a targeted snap to a specific audience. The price is based on the time the geofilter is available - which ranges from an hour to 30 days - as well as the geographical area where the graphic will be displayed, which ranges from a few city blocks to a specific building.
Snapchat also allows you to see the campaigns “insights” - to review how many people viewed or snapped your Geofilter.
6. Don't snap just for the sake of snapping
Snapchat culture is different from Twitter and Instagram. You don't need to send snaps multiple times a day to stay on your audience's radar. The key is to create content that entertains and resonates with your followers, not to meet an arbitrary daily quota. If you churn out too many weak or boring snaps, your followers might stop opening them.
It's clear that Snapchat offers businesses innovative ways to engage with their followers and promote their business. If you're thinking of adding this platform to your social media marketing mix, these tips can help you hit the ground running. Don't miss out on a terrific opportunity to spread brand awareness and connect with potential customers.